Price Chopper’s large format grocery stores have long been a part of everyday life for many in New York, Massachusetts, Vermont, Connecticut, and New Hampshire. As part of their rebranding efforts, MAXXiT was enlisted to assist with the implementation of their comprehensive brand strategy. Working closely with their design and construction teams, our long history in the food retail industry was crucial in the creation and systemization of some of the key interior and exterior fixtures. This included illuminated check out signs, exterior architectural elements, and lightweight baffles. The results were features that easily adapted to the various site conditions, and complimented a systemized approach to their rebranding process.